Customer stories
How distributors put Proton to work
Every distributor runs its business differently. Read what each one set out to fix with Proton, and the results they reported.

“I don’t know how we live without it, to be honest with you.”
IndustrialPIMCRMProntoHow Dakota Riggers puts product data to work across its sales team
Fewer than 5% of Dakota Riggers’ SKUs had usable content when it replaced its ERP. Proton PIM now enriches the item master for the team to approve, and reps ask Pronto about specs, stock and vendor lines instead of digging through paper catalogs.
- To prepare a new product line, per Ben Kuhns’ estimate
- 1–2 weeks → hours
- Saved, per Casey Nickell’s estimate
- 5–6 hrs/week
- Active SKUs in the PIM enrichment project
- 16,000+
Browse stories by industry and product
15 stories
- HVAC15% to 20%close rate on quotes, up from about 8%How Johnstone Supply Cafferty Group used AI to stop guessing about its bid pipelineCRMProntoRead story
- Automotive8–25%sales growth for its top Proton usersHow Midwest Wheel kept account knowledge from retiring with its repsCRMRead story
- HVAC+34%average monthly revenueHow Aquifer replaced paper call notes with a shared CRMCRMeCommerce AIRead story
Industrial72%more sales per inside repHow Vallen’s inside sales team went from reacting to planning its dayCRMRead story - Construction27%conversion on AI recommendationsHow BPI moved reps from order-taking to proactive sellingCRMRead story
- Retail$32kmore revenue per active user a monthHow Purity Life brought customer data from three systems into one CRMCRMRead story
- Industrial23.67%conversion on pitched itemsHow Richards Supply got inside and field sales working from the same account activityCRMRead story
- Beauty60–90 daysnew-hire rampHow Salon Services Pro cut new-hire ramp time to 60–90 daysCRMRead story
- Industrial12–14 weeksto go liveHow ORS Nasco replaced a CRM its reps weren’t usingCRMRead story
Keep up with distribution in five minutes a month
Latest news, from tariff changes to acquisitions, and what they mean for you, plus unique insights from leading executives.
Once a month. Unsubscribe anytime.
See how Proton would work for your business
Tell us which story sounds like your team and we’ll start there.
A 30-minute call with someone who speaks fluent distribution. No scripts, no pressure.
