About us
We are Proton
We’re building the AI platform for distributors. It connects your systems and puts AI agents to work, so your people grow the business instead of holding it together.
The modular platform
The Proton platform
Every module shares one data layer with your ERP and all your business data.
Know who to call and what to sell
Find spending gaps, at-risk accounts, and cross-sell opportunities. Give each rep a plan for who to call and what to discuss.
Our story

Why I started Proton
My great-grandfather started a dental supply company in 1930, and my family’s been in distribution ever since. Some of my earliest memories are of tagging along on business trips with my dad, just like he used to do with his.
Every generation got better tools. Software made it easier to run the business, from tracking inventory to taking orders. But getting information from one system to another became somebody’s job.
As I got older, I saw what that asked of people. Someone rekeyed every emailed order into the ERP. Reps spent evenings typing up the day’s visit notes. The tools had improved, but people were still the glue.
I wanted to give those people, my family included, more time with customers. In 2018, while studying data science at Harvard, I began building software with engineers and veteran distributors to take on that work.
That became Proton.
Today, Proton connects the systems you already use and puts AI agents to work across your business. The work of keeping those systems connected belongs in the software. Your people bring the judgment and relationships that make the business yours.
We build Proton alongside our customers, and their feedback shapes what comes next. Distributors from family-owned businesses to publicly traded companies use Proton every day. For me, it’s still personal: I’m building it for people like my dad.
Thanks for reading, and for giving Proton a try.
Benj Cohen, Founder & CEO
1930
A dental supply company. Four generations of the family in distribution begin.
2018
Proton is born while Benj studies data science at Harvard.
Today
The AI platform for distributors.
How we work
The values that drive us
Customers first
Their success is our north star.
Think big, start small
Dream big, then take the smallest step that teaches us something.
Own our results
We find solutions, not excuses.
Be open
Honest, candid, and quick to share.
Lead with curiosity
We ask “why?” before we judge.
One team
No credit-taking, no finger-pointing.
Wall of love
What our customers say about us…
Our investors
Say hi at the next show
Come build the future of distribution with us
Build AI agents for the people who keep the world stocked.

See what Proton could do for your business
Tell us where your team loses time or misses opportunities. We’ll show you the modules and workflows that could help.





















