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Proton

About us

We are Proton

We’re building the AI platform for distributors. It connects your systems and puts AI agents to work, so your people grow the business instead of holding it together.

The modular platform

The Proton platform

Every module shares one data layer with your ERP and all your business data.

One shared data layer
Proton CRM

Know who to call and what to sell

Find spending gaps, at-risk accounts, and cross-sell opportunities. Give each rep a plan for who to call and what to discuss.

Explore Proton CRM

Our story

Black-and-white photo of an early 20th-century dental supply shop: Ben Cohen, in a suit, hands supplies across a glass display counter to a man in a white coat while a colleague stands by a cabinet of drawers
Ben Cohen distributing dental supplies in the early 20th century

Why I started Proton

My great-grandfather started a dental supply company in 1930, and my family’s been in distribution ever since. Some of my earliest memories are of tagging along on business trips with my dad, just like he used to do with his.

Every generation got better tools. Software made it easier to run the business, from tracking inventory to taking orders. But getting information from one system to another became somebody’s job.

As I got older, I saw what that asked of people. Someone rekeyed every emailed order into the ERP. Reps spent evenings typing up the day’s visit notes. The tools had improved, but people were still the glue.

I wanted to give those people, my family included, more time with customers. In 2018, while studying data science at Harvard, I began building software with engineers and veteran distributors to take on that work.

That became Proton.

Today, Proton connects the systems you already use and puts AI agents to work across your business. The work of keeping those systems connected belongs in the software. Your people bring the judgment and relationships that make the business yours.

We build Proton alongside our customers, and their feedback shapes what comes next. Distributors from family-owned businesses to publicly traded companies use Proton every day. For me, it’s still personal: I’m building it for people like my dad.

Thanks for reading, and for giving Proton a try.

Benj Cohen’s signature

Benj Cohen, Founder & CEO

  1. 1930

    A dental supply company. Four generations of the family in distribution begin.

  2. 2018

    Proton is born while Benj studies data science at Harvard.

  3. Today

    The AI platform for distributors.

How we work

The values that drive us

  1. Customers first

    Their success is our north star.

  2. Think big, start small

    Dream big, then take the smallest step that teaches us something.

  3. Own our results

    We find solutions, not excuses.

  4. Be open

    Honest, candid, and quick to share.

  5. Lead with curiosity

    We ask “why?” before we judge.

  6. One team

    No credit-taking, no finger-pointing.

Leadership

The people behind the platform

  • Benj Cohen
    Benj Cohen

    Founder & CEO

  • Dasha Shakov
    Dasha Shakov

    VP Marketing

  • Jesse Filipi
    Jesse Filipi

    VP Product & Customer Success

  • Vlad Dobrovolskiy
    Vlad Dobrovolskiy

    VP Engineering

  • Ben Dwyer
    Ben Dwyer

    Head of Forward Deployed Engineering

  • Colby Morgan
    Colby Morgan

    VP Sales

  • Ben Davis
    Ben Davis

    VP Finance

Wall of love

What our customers say about us…

Our investors

Say hi at the next show

Come build the future of distribution with us

Build AI agents for the people who keep the world stocked.

The Proton team

See what Proton could do for your business

Tell us where your team loses time or misses opportunities. We’ll show you the modules and workflows that could help.

A 30-minute call with someone who speaks fluent distribution. No scripts, no pressure.